The Augmented Reality of Christmas Shopping.
Posted on: December 9, 2011
by Ben Moore
What does the Turner Prize have to do with Christmas shopping?
Shaw captures Tile Hill Estate of his youth.
The Turner Prize
The Turner Prize for contemporary art will be announced on Monday, one of the artists short listed is George Shaw whose incredible paintings capturing his childhood realities are worth a browse.
This led me to think about augmented reality. Have you heard of it?
Augmented Reality (AR)
This is the blending of real world video and photos with the aid of computer graphics. For example on a sports programme when the pundits are talking about a particular play from the game, some stations use small computer generated rotating discs under the players to enhance the viewers understanding of their analysis.
Christmas Shopping
In a bold move Tescos are piloting Augmented Reality to their Christmas Shoppers in-store and at home. In four outlets they have installed screens beside their dvd sections so that you can preview movies you have not seen. While at home, by pointing your webcam at a particular area, you will be able to see how a product looks through this site.
Is this the future of shopping or just another fly-by-night sales strategy?
Let us know what you think?
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